Images must not imply a benefit that cannot be attributed to the advertised treatment and must not be edited or enhanced without explanation. Before-and-after photographs are less likely to mislead where content, camera angle, background, framing, exposure, posture, clothing, make-up, lighting and contrast are as alike as possible, any alteration is explained and the treatment is the only visible change.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.