US FTC .com Disclosures (March 2013)
FTC staff guidance on disclosures in online, mobile and social media advertising: the same law applies online, a disclosure cannot cure a false claim, required disclosures must be clear and conspicuous, and the factors that make them so (proximity, hyperlink labelling, prominence, distraction, repetition, matching the mode of the claim, plain language), including space-constrained ads and mobile screens.
US FTC .com Disclosures (March 2013) is a compliance framework from United States with 2 domains and 14 controls. The largest domains are Part III.C: Factors for an effective disclosure (placement, proximity, prominence, distraction, repetition, multimedia, language) – US FTC .com Disclosures (March 2013) (11 controls), Parts II and III.A to III.B: Online advertising law and the clear and conspicuous standard – US FTC .com Disclosures (March 2013) (3 controls). Every control below carries what it requires and what an assessor expects to see.
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Framework Domains (2)
Part III.C: Factors for an effective disclosure (placement, proximity, prominence, distraction, repetition, multimedia, language) – US FTC .com Disclosures (March 2013)
| Code | Title |
|---|---|
| us-ftc-com-disclosures-march-2013::III-C-1 | Place disclosures near the claim |
| us-ftc-com-disclosures-march-2013::III-C-1-a | Show claim and disclosure together |
| us-ftc-com-disclosures-march-2013::III-C-1-b | Keep integral disclosures beside the claim |
| us-ftc-com-disclosures-march-2013::III-C-1-c | Check technical limits of display methods |
| us-ftc-com-disclosures-march-2013::III-C-1-d | Disclose before the purchase decision |
| us-ftc-com-disclosures-march-2013::III-C-1-e | Fit the disclosure into the constrained ad |
| us-ftc-com-disclosures-march-2013::III-C-2 | Make disclosures prominent |
| us-ftc-com-disclosures-march-2013::III-C-3 | Check the whole ad for distractions |
| us-ftc-com-disclosures-march-2013::III-C-4 | Repeat disclosures where the journey varies |
| us-ftc-com-disclosures-march-2013::III-C-5 | Match disclosure mode to claim mode |
| us-ftc-com-disclosures-march-2013::III-C-6 | Use plain, understandable language |
Parts II and III.A to III.B: Online advertising law and the clear and conspicuous standard – US FTC .com Disclosures (March 2013)
| Code | Title |
|---|---|
| us-ftc-com-disclosures-march-2013::II | Apply FTC law and guides to online ads |
| us-ftc-com-disclosures-march-2013::III-A | Qualify claims, never rescue a false one |
| us-ftc-com-disclosures-march-2013::III-B | Required disclosures must be clear and conspicuous |
What is US FTC .com Disclosures (March 2013) and who does it apply to?
US FTC .com Disclosures (March 2013) is a compliance framework from United States with 2 domains and 14 controls. FTC staff guidance on disclosures in online, mobile and social media advertising: the same law applies online, a disclosure cannot cure a false claim, required disclosures must be clear and conspicuous, and the factors that make them so (proximity, hyperlink labelling, prominence, distraction, repetition, matching the mode of the claim, plain language), including space-constrained ads and mobile screens. It is used by organisations to establish and maintain compliance with industry standards and regulatory requirements.
What does US FTC .com Disclosures (March 2013) actually require?
US FTC .com Disclosures (March 2013) has 14 controls organised across 2 domains. The largest domains are Part III.C: Factors for an effective disclosure (placement, proximity, prominence, distraction, repetition, multimedia, language) – US FTC .com Disclosures (March 2013) (11 controls), Parts II and III.A to III.B: Online advertising law and the clear and conspicuous standard – US FTC .com Disclosures (March 2013) (3 controls). Each control defines specific requirements that organisations must implement to achieve compliance.
If I already comply with another framework, how much of US FTC .com Disclosures (March 2013) do I already cover?
US FTC .com Disclosures (March 2013) does not currently have cross-framework mappings in our system. Check back as we continuously expand our mapping database.
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