Virginia CDPA
Consumer rights and requests (59.1-577) – Virginia CDPA

Virginia CDPA 59.1-577 A 5: Right to opt out of targeted advertising, sale and profiling

The consumer may opt out of processing for targeted advertising (ads chosen from activity across non-affiliated sites and apps over time), the sale of personal data (exchange for monetary consideration, with listed exclusions such as disclosures to processors and affiliates), and profiling in furtherance of decisions with legal or similarly significant effects (financial and lending services, housing, insurance, education enrolment, criminal justice, employment, health care or basic necessities).

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