Utah Consumer Privacy Act
Utah Code 13-61 Part 2: Consumer Rights

Utah Consumer Privacy Act §13-61-201(1)(e): Right to Opt Out of Targeted Advertising

A consumer has the right to opt out of the processing of the consumer's personal data for purposes of targeted advertising. Targeted advertising is defined as displaying an advertisement to a consumer where the advertisement is selected based on personal data obtained from the consumer's activities over time and across nonaffiliated websites or online applications to predict the consumer's preferences or interests. UCPA does not require recognition of universal opt-out mechanisms (unlike CPA, CTDPA, and others).

Maintained by Gerard BlokdykVerified against the published standard Control text last updated

Other controls in Utah Code 13-61 Part 2: Consumer Rights

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