Everyone is a role model, so the leader makes sure constituents keep the promises they have agreed to and acts as teacher and coach. Critical incidents are treated as teachable moments whose handling signals what is valued; stories of exemplary behaviour are told because they spread the values more memorably than policies; and systems and processes (key performance measures and rewards; how people are recruited, selected, onboarded and trained; information; and who is retained and promoted) are aligned so that what the organization reinforces is what the shared values call for.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.