Privacy by Design (PbD) - Seven Foundational Principles 4: Principle 4: Full Functionality: Positive-Sum, not Zero-Sum

Meet every legitimate interest and goal in a win-win way, not through a zero-sum approach that makes unnecessary trade-offs, and reject false dichotomies such as privacy versus security, showing that both are achievable and far preferable. Privacy by Design goes beyond declarations and commitments to achieving every legitimate goal the organisation has, privacy among them, delivering real results for several parties. It calls for building privacy in without cutting functionality, optimising every requirement as far as possible; embracing legitimate non-privacy objectives and accommodating them innovatively rather than setting privacy against other interests, design goals and technical capabilities; and documenting all interests and objectives, articulating the desired functions, agreeing and applying metrics, and rejecting trade-offs as often unnecessary in favour of a solution that achieves multiple functions. Creativity in achieving all objectives in a positive-sum way is recognised as privacy leadership.