OECD Recommendation on Artificial Intelligence (2024 Update)
GenAI Transparency and Provenance

OECD Recommendation on Artificial Intelligence (2024 Update) 2: Generative AI Transparency, Content Provenance, and Authenticity

Adhere to OECD 2024 Update transparency requirements for generative AI + content provenance + authenticity. Generative AI transparency for outputs must (a) clearly disclose to users when they are interacting with AI-generated content + AI-personalised content + or AI-augmented content per applicable jurisdiction requirement (EU AI Act Article 50 + similar), (b) maintain disclosure proportionate to the risk + context + and potential for harm of mistaking AI-generated content for human-generated content + (c) implement labelling + watermarking + or other technical measures for AI-generated synthetic media including deepfakes + voice cloning + image manipulation per emerging standards (C2PA Coalition for Content Provenance and Authenticity + W3C standards + similar). Content provenance and authenticity must (a) implement cryptographically verifiable provenance metadata including content origin + creation chain + modifications + AI involvement per C2PA or equivalent standard, (b) preserve provenance through content distribution including platforms + intermediaries + with mechanisms to detect tampering, (c) support downstream verification by users + platforms + journalists + regulators + civil society + (d) integrate with broader misinformation + manipulation + safety + security responses.

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