Law No. 172-13 on the Protection of Personal Data
Chapter IV: Specific files, special categories and international transfer – Law No. 172-13 on the Protection of Personal Data

Law No. 172-13 on the Protection of Personal Data 71: Profiling for advertising and commercial prospecting

What does 71 require?

For address collection, document distribution, advertising, direct selling and similar activities, data apt to build promotional, commercial or advertising profiles or consumption habits may be processed only when they come from publicly accessible documents, were supplied by the data subjects or were obtained with consent; access is free of charge, and the data subject may at any time require withdrawal or blocking of their name from such data banks.

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