Kotter 8-Step Step 6 - Generate Short-Term Wins. Plan for and create visible performance improvements (wins) within 6 to 18 months. Wins must be: Visible (a large number of people can see the results) + Unambiguous (little doubt about success) + Clearly Related to the Change Effort (not coincidental) + Meaningful (matters to organisation or customer) + Real (not faked or trivial). Role of wins: provide evidence sacrifices worth it + reward change agents + fine-tune vision + undermine cynics and resistors + maintain executive sponsorship + build momentum into volunteers. Measurement of Change Health: track leading indicators (engagement + coalition strength + communication reach + barriers removed) AND lagging indicators (financial + customer + operational + employee outcomes). Common failure: no short-term wins targeted (assumption transformation will pay off in long run only) + premature declaration of victory + wins not connected to change + wins driven by happenstance not design + measurement focused only on lagging indicators. Methods: identify 1-3 visible quick wins per 6-month cycle + announce + celebrate + reward + tie to vision + dashboard for change health + 90-day rolling roadmap.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.