Articles 11 through 15-2 of the Japan ASCT regulate Mail-Order Sales (Tsushinhanbai 通信販売) which includes ALL Internet/e-commerce sales + catalog mail + TV shopping + magazine ads. The 2023 Digital Services Amendment significantly enhanced requirements for internet subscription + dark pattern prohibition + final order confirmation. (1) Article 11 Advertisement Disclosure: (a) seller name + representative + address + phone + email; (b) sale price + delivery + handling fees; (c) payment method + timing; (d) delivery method + timing; (e) return/refund policy + costs; (f) APPI personal information notice; (g) subscription terms + duration + renewal + cancellation; (h) cooling-off availability or non-availability; (i) for digital content - device requirements + format + technical limitations. (2) Article 12 Prohibition of False/Misleading Representation: (a) prohibition on materially false advertising; (b) prohibition on misleading representations; (c) prohibition on display in manner inducing misunderstanding of - price + quantity + quality + duration + cancellation; (d) Article 12 violations can void contract per Consumer Contract Act + ASCT Article 9-2; (e) administrative orders + criminal penalties Article 70 (up to JPY 3M + 3 years). (3) Article 12-2 Prohibition of Excessive Email Advertising: (a) opt-out method must be provided in email; (b) clear identification of sender; (c) accurate subject lines; (d) coordination with Tokutei Denshimerii Ho (Specified Email Act 2002); (e) penalties up to JPY 1M + 1 year. (4) Article 12-3 Prohibition of Fake Reviews + Stealth Marketing: (a) added 2023 Amendment + coordination with Premiums and Representations Act Stealth Marketing Regulation; (b) prohibition on fake/sponsored reviews disguised as organic; (c) disclosure of paid partnerships + influencer compensation; (d) violations - administrative orders + naming + civil liability. (5) Article 13 Order Confirmation per 2023 Amendment - FINAL ORDER CONFIRMATION SCREEN: (a) before final order confirmation + display CLEARLY (i) total amount including all fees + taxes; (ii) product/service description + quantity + period; (iii) delivery method + timing; (iv) cancellation/refund policy; (v) subscription terms + auto-renewal + opt-out method; (vi) cooling-off availability; (b) consumer must give EXPLICIT AFFIRMATIVE consent on this screen; (c) NO dark patterns - cannot bury cancellation + pre-tick continuation + force agreement; (d) on smartphone - readable size + scrollable + no fine print obscuring. (6) Article 14 Cancellation Procedures + Methods: (a) cancellation method must be AS SIMPLE as subscription; (b) NO obstruction patterns - hidden cancellation + 24-hour-only phone + force in-app cancellation; (c) ELECTRONIC CANCELLATION must be accepted (2022 + 2023 amendments); (d) cancellation effective on receipt + standard formal notice; (e) records of cancellation requests required. (7) Article 15 Order Confirmation Display Maintenance: (a) post-order email confirmation with all terms; (b) downloadable/printable order receipt; (c) account access to order history + subscription status; (d) retention 5 years; (e) accessibility to consumer + CAA on request. (8) Article 15-2 + 15-3 Personal Information Use: (a) cross-reference to APPI Act on Protection of Personal Information; (b) notice at point of collection; (c) opt-in for third-party sharing; (d) opt-out for direct marketing; (e) right to erasure + portability per APPI 2022 Amendment. (9) Article 15-4 Cooling-Off for Internet Sales (NEW 2023): (a) traditionally mail-order had NO cooling-off because consumer chose to purchase; (b) 2023 Amendment introduces cooling-off where (i) false/misleading information in advertising; (ii) dark patterns in checkout; (iii) auto-renewal without proper disclosure; (c) 8-day period from awareness of grounds; (d) refund obligation + processing within 30 days; (e) does NOT apply to digital content already consumed (with limitations). (10) Dark Pattern Specific Prohibitions per 2023 Amendment + CAA Guidelines: (a) hidden costs + drip pricing; (b) confirmshaming + guilt-tripping uncancellable; (c) forced continuity + roach motel patterns; (d) misdirection + pre-checked boxes; (e) interface interference making cancellation hard; (f) urgency tactics (false scarcity); (g) social proof manipulation (fake reviews); (h) cookie banner dark patterns. Coordinates with Consumer Contract Act + Premiums and Representations Act + APPI + Specified Email Act + Electronic Contracts Act + CAA Stealth Marketing Guidelines (effective 1 October 2023) + Japan E-Commerce Promotion Council + JADMA + OECD Dark Patterns Best Practice + EU EU Digital Services Act dark pattern provisions + US FTC dark patterns enforcement + Japan Internet Advertising Self-Regulation. Japan ASCT Mail-Order + Internet + Articles 11-15-2 + 2023 Amendment applies.
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