Through the IMA and what it produces, the organization can put resources where innovation management activity creates most value, whether in products, services, systems, knowledge, brand, partnerships or intellectual property, and the work supports how it is placed in the ecosystem and how it talks to clients and institutions. The aim is to separate activity that truly creates value from activity that does not, so the second kind can be altered or ended.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.