The organization should link its everyday communication management smoothly with its handling of potential or actual crises; timeliness matters, so near real-time information through modern communications is essential, and it should be ready to respond effectively and move quickly from a reactive to a proactive stance. It should have a crisis communication plan setting out the roles, responsibilities and actions of the communication team and those supporting it. The plan should include: draft holding statements; guidance for staff answering calls; briefing notes and press releases; press conference venues; a list of the media channels available; tools and systems for monitoring and engaging with social media; lists of interested parties with a management matrix; and contact details for resources, spokespeople among them. The plan should give an orderly way to manage the communication response, assign clear duties and accountabilities, set invocation procedures and tested arrangements, and settle how resources are allocated to meet peak demand. The crisis communication process should be exercised regularly to confirm the system works and the team is ready.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.