Article 24 requires providers of proprietary audience-measurement systems to provide media service providers and advertisers, on their request and free of charge, with accurate, detailed, comprehensive, intelligible and updated information on the methodology used by their audience-measurement systems. Article 24(2) requires that proprietary measurement systems comply with industry-developed self-regulatory codes of conduct where they exist. Article 24(3) governs cross-border consistency: NRAs and the Board promote best practices.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.