ESRB Privacy Certified V.A: Direct notice to parents before collection

What does V.A require?

Making reasonable efforts given available technology, the participant gives a parent direct notice of how its Online Information Practices apply to children, covering any material change to practices the parent previously consented to, and, with the limited exceptions of section V.D, gives direct notice and secures verifiable parental consent before any PID is collected from a child; the notice contains a hyperlink to the Kids Privacy Statement and the fact that the parent's email address was collected from the child to obtain consent, the additional PID to be collected and the potential disclosures, that the parent's permission is required, how the parent may give it, and that without consent within a reasonable time the parent's contact information will be deleted.