DAMA-DMBOK2 - Data Management Body of Knowledge (2nd Edition) CTX-OCM: Data management and organizational change management

Data management initiatives succeed only when people change how they work, so the second edition closes with organizational change management: the laws of change (that it is not a project but a process with stakeholders, that resistance is normal, that leadership sponsorship and communication decide adoption), an eight-step change model from creating a sense of urgency and forming a guiding coalition through vision, communication, empowering action, short-term wins, consolidating gains and anchoring change in the culture, the formula for change against resistance, communication planning for data management stakeholders, and the change agent role of the data management leader; the framework outline placed change management and communication challenges inside the governance chapter's business cultural development section and the published edition gave the subject its own chapter.