Do not use conduct connected with a sale, or an offer of sale, of goods or services to a consumer that meets the unfair trading test. The prohibition is separate from the existing misleading conduct and unconscionable conduct provisions. The prohibition is principles based, so it is not a list of banned tactics. A product team has to be able to show why a flow, a message or a default is not manipulative and does not distort the decision setting. The practical work is a documented review of the journeys where a consumer decides, pays or cancels, with the reason for each design choice recorded. A team that can only say "the flow converts well" has no answer to the test. A team that can point to the choice architecture, the alternatives shown and the absence of pressure has one.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.